TutorialHow to Replace Zapier with n8n (Using the GravityWP n8n Connector)

If you’ve been running Gravity Forms through Zapier for a while, you probably know the pattern by heart: form submits, Zap fires, data lands in Sheets/CRM/Slack, and tasks quietly tick up in the background. At some point you start wondering whether it’s time to replace Zapier with n8n for your Gravity Forms workflows so you get more control over costs and where your data lives.

This tutorial walks through how to replace Zapier with n8n using the GravityWP n8n Connector as the bridge between Gravity Forms and your n8n instance, so you keep the same business outcome but run everything on your own automation engine.

What you need before you start

To follow this tutorial you’ll need three things:

  • Gravity Forms installed on your WordPress site.
  • A running n8n instance (self-hosted or n8n Cloud).
  • The GravityWP n8n Connector add-on, installed and activated. This is what connects Gravity Forms to your n8n workflows.

If you’re not using the n8n Connector yet, you can get it from GravityWP and then come back to this guide to wire everything together. If you want to move away from Zapier and prefer it done for you, Aiwos, our sister company that specializes in WordPress / Gravity Forms services, can help. They set up, optimize, and maintain your Gravity Forms automations with n8n so everything runs reliably from day one.

  • Form submits
  • Zap fires
  • Data lands in Sheets/CRM/Slack
  • Tasks quietly tick up in the background

At some point, a few questions start nagging you:

  • “Why are we burning so many Zapier tasks for simple form submissions?”
  • “Do we really want all of this data and authentication to live in someone else’s cloud?”
  • “This workflow is getting complex. Is Zapier still the right home for it?”

That’s usually when teams start looking at n8n as a more flexible, more controllable engine and asking how to move real Gravity Forms workflows off Zapier without rebuilding everything from scratch.This tutorial shows you how to replace a Zapier workflow with n8n, using the GravityWP n8n Connector as the bridge between Gravity Forms and your n8n instance. The goal: keep the same business outcome, but move the automation into something you control.

Why teams start looking beyond Zapier

Zapier does a lot of things right:

  • It connects thousands of apps via reusable app connections that you can share across workflows.
  • Non-technical users can chain together triggers and actions without touching code.

But over time, certain pain points show up:

  • Task-based billing: every multi-step Zap consumes multiple tasks. You can see how this works in the official Zapier pricing page.
  • Everything runs through a third-party SaaS: Zapier needs access to your connected apps, which means credentials and data are always flowing through Zapier’s environment.
  • Complex workflows become opaque: As you stack filters, paths, and lookups, a multi-step Zap can be harder to reason about or debug than a visual workflow builder like n8n.

n8n flips that model:

  • You can self-host it or use n8n Cloud, so you decide where data lives.
  • It uses a visual workflow canvas with nodes for each app or logic step.
  • Credentials are stored in n8n (encrypted, and even optionally in external secret stores on higher plans).

And for Gravity Forms users, GravityWP’s n8n Connector sits right in the middle: it sends entries to an n8n webhook and, if you want, maps the JSON response back into the original Gravity Forms entry. All of this is why, once automations grow beyond a few simple Zaps, many Gravity Forms sites eventually decide to replace Zapier with n8n for their core workflows.

Zapier “app connections” vs n8n “credentials” (and the n8n Connector bridge)

Before you migrate anything, it helps to update your mental model.

How Zapier app connections work

In Zapier:

  • You connect an app (like Google Sheets or Slack) once.
  • Zapier creates an app connection that links to a specific user account.
  • That connection is reusable across multiple Zaps, and on team accounts it can be shared with other users.

So if you have 5 Zaps that all write to the same Google Sheet, they’re probably using the same Google Sheets connection behind the scenes.

The n8n equivalent: credentials

In n8n:

  • You create Credentials for each service (Google, Slack, HTTP APIs, OpenAI, etc.)
  • These credentials are stored encrypted, can be reused across workflows, and can be shared or restricted depending on your setup.
  • Nodes in your workflow reference these credentials when they call external services.

Functionally, one “Zapier app connection” one “n8n credential” used by multiple nodes.

Where GravityWP’s n8n Connector fits

On the Gravity Forms side, the n8n Connector lets you:

  • Define one or more connection profiles in Forms → Settings → n8n Connector. Each profile has your n8n base URL, algorithm (e.g. HS256), and a secret token.
  • Reuse those connections in per-form feeds that decide:
    • Which n8n workflow/webhook to hit
    • Which fields to send
    • Which fields to update from the JSON response
    • Which Response Mode to use: Trigger Only, Immediate Update, or Delayed Update

That means your “Gravity Forms → Zapier” link becomes “Gravity Forms → n8n Connector → n8n Webhook,” and everything else (Sheets, Slack, CRM, AI, etc.) happens inside n8n.

The example pattern we’ll migrate

To keep things tangible, we’ll use a simple pattern you’ve probably built in Zapier:

When a Gravity Form is submitted:

  1. Create or append a row in a spreadsheet (Google Sheets, Excel, Airtable, etc.)
  2. Send a notification to a chat app (Slack, Teams, email, etc.)

In Zapier, that’s usually:

  • Trigger: New Gravity Forms submission
  • Action 1: Create Spreadsheet Row
  • Action 2: Send Channel Message

We’ll rebuild that general structure in n8n, but in a way that works no matter which spreadsheet or messaging tools you prefer; Sheets and Slack are just easy examples to imagine.

Architecture diagram showing how to replace Zapier with n8n for Gravity Forms using the GravityWP n8n Connector.
High-level view of how Gravity Forms moves from a Zapier-based setup to an n8n workflow using the GravityWP n8n Connector.

Step 1 – Audit the Zap you’re replacing

Before touching n8n or GravityWP settings, grab a notebook (or a doc) and answer a few questions about the Zap you’re replacing:

  1. What’s the trigger?
    • Most likely “New submission in Gravity Forms.”
  2. Which apps does it call?
    • Spreadsheet (Google Sheets, Excel, Airtable).
    • Chat/notification tool (Slack, Teams, email).
    • Anything else? A CRM? A helpdesk?
  3. What data is passed where?
    • Which Gravity Forms fields end up in which columns, fields, or message templates?
  4. Is there logic involved?
    • Filters (“only run if field X has value Y”).
    • Paths or branches based on conditions.
    • Delays (e.g. wait an hour, then send a follow-up).
  5. How expensive is it?
    • Roughly how many tasks per month does this Zap consume?

Zapier’s own docs on app connections and Zap management can help you see which Zaps rely on which connections and how they’re shared across the team.You don’t need to be exact. The point is to understand inputs, outputs, and logic before you recreate anything in n8n.

Step 2 – Pick and prepare your n8n instance

Before you can replace Zapier with n8n, you need a reliable place to run your n8n instance.

Common options:

For this tutorial, we’ll assume:

You can log into n8n and create Credentials (e.g. Google, Slack, HTTP request).

n8n editor showing a new Replace Zapier demo workflow ready to replace Zapier with n8n for Gravity Forms.
Start by creating a new n8n workflow that will eventually replace your existing Zapier Zap.

If you don’t have this in place yet, GravityWP’s existing tutorials on “How to Set Up an n8n Instance” and “Self-Host n8n with Docker on a VPS” are your starting points.

Step 3 – Create your first n8n connection in Gravity Forms

With the GravityWP n8n Connector add-on installed and active, you can now set up the secure bridge between Gravity Forms and n8n. The connector adds its own settings page inside Gravity Forms where you define one or more reusable n8n connections.

In WordPress:

  1. Go to Forms → Settings → n8n Connector.
  2. Click Add New Connection.

You’ll see fields like:

  • Name – e.g. “Production n8n”
  • Webhook URL/Base URL – your public n8n URL (cloud or self-hosted)
  • Algorithm – typically HS256
  • Secret Token – a long random string (shared with n8n’s JWT credential)

Save the connection. GravityWP’s docs describe this as a reusable connection profile: you’ll be able to select it later in any form’s n8n Connector feed.

In n8n, you then create a matching JWT Auth credential that uses:

  • Key type: Passphrase
  • Secret: the same secret token from WordPress
  • Algorithm: HS256

At this point, Gravity Forms and n8n share a secret and can verify each other via JWT.

Gravity Forms n8n Connector settings screen adding a new secure n8n connection with HS256 JWT.
Configure a reusable n8n connection in Gravity Forms so multiple forms can send entries to your n8n instance.
n8n credentials view showing a JWT Auth configuration that matches the GravityWP n8n Connector secret.
Create a JWT credential in n8n that uses the same secret as your Gravity Forms connection for secure webhook calls.

Step 4 – Rebuild your Zap in n8n (Webhook → Connected Apps → Optional Response)

With the connection set up, it’s time to move the logic from Zapier into n8n.

4.1 Start with a Webhook trigger

In n8n:

  1. Create a new workflow.
  2. Add a Webhook node as the first node.
  3. Configure it to use the JWT credential you created.

This Webhook becomes the “entry point” for Gravity Forms submissions the n8n equivalent of “New Gravity Forms submission” in Zapier.

n8n workflow with a Webhook node configured to accept POST requests from Gravity Forms using JWT authentication.
The Webhook node becomes the new entry point for Gravity Forms submissions when you replace Zapier with n8n.

4.2 Add nodes for the apps your Zap used

Next, recreate the downstream steps:

  • If Zapier wrote to a spreadsheet, add an appropriate node:
    • Google Sheets, Excel, Airtable, or a generic HTTP node that calls your own API.
  • If Zapier sent a notification, add nodes for Slack, Teams, email, or any chat tool available in n8n.
  • If Zapier updated a CRM or helpdesk, add those nodes too, or use HTTP Request if there’s no built-in node.

Each of these nodes will reference their own Credentials (Google, Slack, custom API key, etc.), just like Zapier app connections.

You don’t have to copy the Zap step-by-step UI; the important thing is:

  • Take the JSON coming from the Webhook node
  • Map the relevant fields into each node’s input (e.g. “Name” into your spreadsheet; “Email” into your notification text)
n8n workflow where a Gravity Forms webhook replaces Zapier with n8n by sending data to Google Sheets and Slack.
Rebuild your Zapier logic in n8n by chaining app nodes after the Gravity Forms webhook, such as a spreadsheet and a notification step.

4.3 Recreate filters, branches, and delays

Zapier features like Filters and Paths also have direct equivalents in n8n’s visual logic:

  • Filters → IF node or conditions inside a node
  • Paths / routing → IF or Switch nodes with multiple branches
  • Delays → Wait node or scheduled/queued workflows

Because n8n shows everything on a canvas, it’s often easier to see where data flows and where errors might occur compared to multi-tab Zap editors.

4.4 (Optional) Add a “Respond to Webhook” node

If you want n8n to send something back to Gravity Forms (e.g. a status, score, or AI-generated message), add a Respond to Webhook node at the end of your flow.

Configure it to return a JSON object like:

{
  "lead_status":
"stored_in_crm_and_sheet",
  "priority_score": 87
}

You’ll map those keys into Gravity Forms fields in the next step, using the n8n Connector’s response mapping.

Respond to Webhook node in n8n returning JSON fields like lead_status and priority_score back to Gravity Forms.
Use the Respond to Webhook node to send structured JSON back to Gravity Forms so entries can be updated immediately.

Step 5 – Wire Gravity Forms to your n8n workflow (and stop sending to Zapier)

This is the point where you actually replace Zapier with n8n for this form by wiring Gravity Forms directly to your n8n workflow and turning off the old Zap feed.

5.1 Create an n8n Connector feed for the form

  1. In WordPress, go to Forms → [your form] → Settings → n8n Connector.
  2. Click Add New Feed.
  3. Choose the Connection you created earlier.

You’ll see options for:

  • Webhook path / URL segment
  • Response Mode
  • Request mapping (what you send)
  • Response mapping (what you receive)
Gravity Forms n8n Connector feed settings used to replace Zapier with n8n for a specific Gravity Forms workflow.
Create an n8n Connector feed on your form to send each Gravity Forms submission to the correct n8n workflow.

5.2 Pick the right Response Mode

The n8n Connector supports three modes:

  • Trigger Only – send to n8n and immediately show the confirmation; use this when you don’t need anything back (e.g. “log to spreadsheet and notify Slack”).
  • Immediate Update – wait briefly for n8n to reply, then update the entry before the confirmation page loads (great for showing a result or status immediately).
  • Delayed Update – send to n8n, return the confirmation right away, and let n8n update the entry later (good for long-running flows like approvals or heavy AI pipelines).

For “form → spreadsheet + notification” flows, Trigger Only is often enough. If you want to show something like lead_status in the confirmation, use Immediate Update.

5.3 Map fields to JSON (request + response)

In the request section:

  • Define JSON keys like full_name, email, message, form_id.
  • Map them to Gravity Forms fields via the merge tag picker (e.g. full_name = {Name:1}).

This is exactly how you tell n8n what shape of data to expect ($json.body.full_name, etc.).

In the response section (if using Immediate or Delayed Update):

  • Map response keys from n8n (e.g. lead_status, priority_score) into text fields in your form.
  • You can then display those values in confirmations or notifications with normal Gravity Forms merge tags.
n8n Connector request and response mapping screen linking Gravity Forms fields to JSON keys and n8n response values.
Map Gravity Forms fields to JSON keys for n8n and map response fields like lead_status back into the entry to complete the Zapier replacement.

5.4 Turn off the old Zapier feed

If the form previously used the Gravity Forms Zapier add-on:

  • Open Forms → [your form] → Settings → Zapier.
  • Disable or delete the old Zap feed for this workflow so entries don’t go to both Zapier and n8n at once.

At this point:

  • Gravity Forms sends to n8n via the n8n Connector.
  • n8n does the spreadsheet + notification work you previously ran in Zapier.
  • Optionally, n8n sends a JSON response back to enrich the entry.

Step 6 – Test, compare, and monitor

Now you want to make sure your new setup is rock-solid.

  1. Run a test submission from the Gravity Forms preview screen.
  2. In n8n, use the Webhook node’s test/listen mode (for dev) or simply check executions in the workflow’s history.
  3. Confirm:
    • The spreadsheet row is created or updated.
    • The notification arrives in the right channel or inbox.
    • Any response fields (lead_status, etc.) are written into the entry.

Once everything behaves as expected, you can:

  • Keep Zapier disabled for this form.
  • Optionally move more Zaps over, one workflow at a time.

How n8n + GravityWP n8n Connector change your Zapier math

When you replace Zapier with n8n for a workflow, a few big things change.

1. Cost model

In Zapier, each step is a task, and tasks are tied directly to your monthly plan limits. Multi-step Zaps with spreadsheets + notifications can burn through tasks quickly at scale.

In n8n:

  • If you self-host, your costs are almost entirely infrastructure (VPS, storage, backups).
  • If you use n8n Cloud, pricing is still based on executions and resources, but you’re not bound to Zapier’s task-based billing.

For teams with growing volumes, “host your own workflow engine” often becomes cheaper than “pay per task forever.”

2. Ownership of connections and credentials

Zapier app connections are created in Zapier, stored by Zapier, and optionally shared with your team.

In n8n:

  • Credentials live in your n8n instance, encrypted and optionally backed by an external secrets store on enterprise plans.
  • Gravity Forms doesn’t talk to third-party SaaS directly; it talks to your n8n instance via JWT.

That’s a big win if you care about data residency, compliance, or just not spreading credentials across multiple platforms.

3. Flexibility and extensibility

Zapier has a huge app directory, but you’re limited to what each app’s Zapier integration exposes.

In n8n:

  • You get a steadily growing library of built-in nodes.
  • You can always drop down to a generic HTTP Request node when there’s no official integration, or use community nodes like the Gravity Forms REST API node.

And because Gravity Forms is connected via a general-purpose webhook + JSON mapping pattern, you’re not locked into “Zapier-style” thinking. You can plug in AI, internal APIs, or multi-step approval flows in the same pipeline.

Next steps: your first real migration

You don’t have to rebuild your entire Zapier account in one weekend. A practical path looks like this:

  1. Pick one Zap that matters ideally the one we outlined, “Gravity Forms → spreadsheet + notification” and replace Zapier with n8n just for that workflow.
  2. Follow this pattern:
    • Set up the Gravity Forms ↔ n8n connection with JWT.
    • Rebuild the Zap’s logic in n8n.
    • Create an n8n Connector feed for the form.
    • Disable the old Zapier feed.
  3. Once it’s stable, repeat for the next workflow.

If you want to go deeper:

If you’re ready to move a real workflow today, install the GravityWP n8n Connector, connect it to your n8n instance, and replace one Zap that really matters.

You end up with the same Gravity Forms on the front end but behind the scenes, your workflows are running on your automation engine, on your infrastructure, under your rules.

Frequently Asked Questions when switching from Zapier to n8n Connector

“Can n8n fully replace Zapier for my team?”

For many teams: yes, as long as someone is comfortable with basic API concepts and a visual workflow builder. n8n is widely used as a primary automation engine, especially when self-hosting and complex workflows are important.
Some teams choose a hybrid approach for a while: n8n for heavy or sensitive workflows; Zapier for small, low-impact automations.

“Do I need to migrate every Zap at once?”

No. Start with one high-impact Zap often the one that:

-consumes the most tasks, or
-is most important to your business, or
-needs better control over data residency.

Migrate it, stabilize it, and only then move the next one.

“What about all the apps Zapier supports?”

Zapier supports thousands of apps; it’s famous for that. n8n focuses on a core set of nodes plus generic HTTP requests, which cover most modern SaaS tools and any API you can call.
If you depend on a very niche Zapier-only integration with no API, that might be one of the few reasons to keep a small Zapier footprint.

“Who should own n8n inside the team?”

Ideal owners are:

-A technical marketer
-An operations engineer
-A developer comfortable with JSON and APIs

Zapier is friendlier to non-technical users. n8n rewards you for having one slightly technical person who can build robust workflows others rely on.

“Is this safe for production?”

n8n is used in production by many teams, and its docs treat it as a serious workflow platform, not just a toy. Reliability comes down to how you host it (VPS quality, backups, monitoring) and how well you design your workflows (error handling, retries).
GravityWP’s n8n Connector adds JWT-based authentication on top, so your Gravity Forms site only talks to a verified n8n endpoint

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