Text Field Variables for Gravity Forms
Define custom variables for Single Line Text and Paragraph Text fields.
Text Field Variables lets you use custom placeholders inside Gravity Forms text fields, so you can write reusable template text once and replace the variables with real values later.
It is built for Single Line Text and Paragraph Text fields. You can use a simple variable format like **customer_name**, **company_name**, or any custom variable name that makes sense for your form. This makes it useful for letters, internal notes, customer messages, workflow text, and other reusable content that should not be rewritten manually.
Instead of storing one fixed block of text, you can create a flexible template and control how the final output is displayed or processed.
For workflow-based replacement, Text Field Variables can also work with Gravity Flow. When Gravity Flow is active, the add-on can appear as a workflow step, so variables can be replaced at the right point in your approval or review process.
Features
- Custom Text Variables
Create readable placeholders like**customer_name**,**company_name**, or**approval_note**inside supported Gravity Forms text fields. - Reusable Template Text
Write template content once and reuse it across entries, messages, notes, letters, or display layouts. This helps reduce manual editing and keeps repeated text more consistent. - Works With Text Fields
Use variables in Single Line Text and Paragraph Text fields. This keeps the add-on focused on text-based content where reusable placeholders make the most sense. - Field-Level Control
Variables are not applied to every field automatically. You can enable variable support only on the fields where placeholders should be allowed. - Form-Level Variable Mapping
Define variables per form from the Text Field Variables settings screen. This keeps each form’s variable setup separate and easier to manage. - Shortcode Output
Display replaced template text on a WordPress page or shortcode-supported area using the add-on shortcode.
Example:[replace_gwp_text_field_variables form_id="97" entry_id="999"]
Dear customer_name,
Welcome to company_name.[/replace_gwp_text_field_variables] - Merge Tag Modifier Support
Use the Text Field Variables modifier when you need to replace variables for display purposes in supported merge tag contexts. - Gravity Flow Support
Add variable replacement to a Gravity Flow workflow when Gravity Flow is installed. This is useful when placeholder text should only be replaced after a review, approval, or workflow step.

FAQ – Text Field Variables for Gravity Forms
Text Field Variables lets you create custom placeholders inside supported Gravity Forms text fields. Those placeholders can then be replaced with real values when the content is displayed or processed.
The add-on is built for Single Line Text and Paragraph Text fields.
Variables are defined per form in Form Settings → Text Field Variables. You can create a variable name and assign the value that should replace it.
Variables use double asterisks, such as **customer_name**. If the variable name is added without the double asterisks, the add-on can wrap it automatically.
Yes. The add-on includes the [replace_gwp_text_field_variables] shortcode, which can output the replaced version of your template text when shortcode conversion is enabled for the form.
Yes. When Gravity Flow is installed, Text Field Variables can appear as a workflow step. This allows you to replace variables during a workflow instead of handling everything immediately.
Shortcode conversion should be enabled carefully. Because shortcode output can use entry-based values, you should only enable it when the displayed data is safe for the intended audience and user permissions are properly managed.
No. Gravity Forms merge tags insert dynamic form, entry, user, or field values. Text Field Variables lets you create your own custom placeholders inside text fields and replace them later. They can work together, but they solve different problems.
Related Resources
- Text Field Variables Documentation
- Advanced Merge Tags for Gravity Forms
- Gravity Flow Workflow Steps