Advanced Merge Tags
Add Advanced Merge Tags & Modifiers to your Gravity Forms, Views and Flows.
Want full control over your form output in Gravity Forms? The Advanced Merge Tags for Gravity Forms add-on lets you format, calculate, and transform field values using simple merge tag logic without touching any code. Whether you’re sending confirmations, PDF exports, or automated emails, this tool gives you unmatched flexibility and precision.
Handy extra Modifiers
- Text transform
Modifier to transform the text to uppercase, lowercase, first character uppercase or lowercase or uppercase all words. - Append and prepend
Place text before or after the output of a Merge Tag. - Text replace
Replace text in the Merge Tag output. - Length of string & word count
Modifiers to count the number of characters of a value or the number of words. - Convert to ASCII characters
Modifier to change the accented letters inside a text. - URL encode text
Encode the field value with the purpose to pass it as an url parameter for dynamic population. - Get field values from other Forms
Retrieve matching data from other Forms, show and use the retrieved data in different ways. - Nested Merge Tags
Use values from other fields in your form inside Merge Tags and Modifiers.
Powerful new Merge Tags
- Get the current timestamp
Returns the timestamp on the moment the Merge Tag is used. Can be used to check if timestamp is expired. - Get the current slug (or part of the slug)
Returns the slug or part of the slug (parent) for example to check which part of the website the Merge Tag is loaded. - Modify dates
Modify dates, like adding days, weeks (relative dates), formatting in different ways and setting other timezones. - Nested Modifiers
Use multiple, nested modifiers to perform different actions on the value.
In addition to text formatting, you can also calculate totals, convert data, or extract nested values using built-in modifiers.
With the Advanced Merge Tags for Gravity Forms plugin, even complex formatting becomes easy to manage whether you’re manipulating text, trimming characters, or chaining modifiers together.
Examples of extra Modifiers
| Value | Modifier | With modifier |
|---|---|---|
| Café Entrepôt Façade | {Text:1:gwp_remove_accents} |
Cafe Entrepot Facade |
| “Quotes” and spaces | {Text:1:gwp_urlencode} |
%22Quotes%22%20and%20spaces |
| GravityWP Advanced Merge Tags | {text:1:gwp_length} |
29 |
| GravityWP Advanced Merge Tags | {Text:1:gwp_word_count} |
4 |
| GravityWP | {Example:1:gwp_case to=upper} |
GRAVITYWP |
| GravityWP | {Example:1:gwp_case to=lower} |
gravitywp |
| GravityWP | {Example:1:gwp_case to=lowerfirst} |
gravityWP |
| GravityWP | {Example:1:gwp_substring length=3} |
Gra |
| GravityWP | {Example:1:gwp_substring start=3 length=3} |
vit |
| GravityWP | {Example:1:gwp_append before=“Wow, “ after=" is great"} |
Wow, GravityWP is great |
| GravityWP | {Example:1:gwp_replace search="WP" replace="WordPress"} |
GravityWordPress |
| gravitywp add-on | {Example:2:gwp_case to=upper_first} |
Gravitywp add-on |
| gravitywp add-on | {Example:2:gwp_case to=upper_words} |
Gravitywp Add-on |
| client-1002 | Your last two purchases were at {Textfield:1:gwp_get_matched_entry_value form_id="2" match_id="1" return_id=date_created sort_order=desc offset=1} and at {Textfield:1:gwp_get_matched_entry_value form_id="2" match_id="1" return_id=date_created}. |
Your last two purchases were at 2021-01-30 12:21:23 and at 2021-04-30 10:01:03. |
| client-1003 | You bought a total of {Textfield:1:gwp_count_matched_entries form_id="2" match_id="1" filter1="3" operator1="is" value1="vacuum_cleaner"} vacuum cleaners. |
You bought a total of 2 vacuum cleaners. |
Extra Merge Tags
| Merge Tag | Description | Example output |
|---|---|---|
{gwp_current_timestamp} |
Returns the current time measured in the number of seconds since the Unix Epoch (January 1 1970 00:00:00 GMT). | 1644224045 |
{gwp_parent_slug depth="1"} |
Returns part of the slug (the url) and let’s you pick which part of the slug you want to get (which parent). | add-on |
{gwp_date_created modify="+1 day" format="d-m-Y H:i:s"} |
Returns the entry date + 1 day in a specific format. | 31-03-2021 12:21:23 |
Take a look at our documentation for more advanced Merge Tags and Modifiers.
Get started with Advanced Merge Tags for Gravity Forms for just $49/year and simplify your form output forever.
Refund Policy
Within 30 days of your initial purchase, you are entitled to a complete refund with no hassle. In order for us to improve our Add-ons, we do ask that you provide a good justification and feedback for your request for a refund.
Advanced Merge Tags on GravityForms.com